DECODING NOSTALGIA INTO CRITICAL DISCOURSE → BEYOND THE PIXELS, EXPLORING THE SOUL OF THE INDUSTRY.
Born from the bond of four childhood friends, Yonforce brings a unique, critical perspective to the gaming industry. We developed a bold graphic identity that reimagines 90s aesthetics for the modern era—creating a visual language that is nostalgic yet sharp. This system extends seamlessly into dynamic motion touchpoints, including broadcast openers, animated logos, and Twitch interfaces.
The Challenge: Modernizing Nostalgia
The goal was to transcend typical retro clichés. We engineered a visual identity that triggers immediate recognition for the 90s veteran demographic while utilizing a refined, minimalist aesthetic to engage a broader, contemporary audience. It is familiar, yet distinctly new.
Post layout
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merchandise
Twitch layouts
Ready for your next level? We combine strategy, design, and motion to help clients achieve their boldest goals.
[MIDORI / Let's Talk]
Credits:
Renan Cayres - Creative Direction, Graphic Design & Motion
Luísa Spiri - Creative Direction, Graphic Design & Strategy
