INTERWEAVING NARRATIVE WITH PERFORMANCE → A VISUAL SYSTEM FOR HOLISTIC MARKETING.
Trama was born to challenge the automation of the digital market. As a boutique advisory service, they offer comprehensive strategies that cover a business's entire sales flow. From the first touchpoint to the final conversion.
The challenge was to design an identity that reflected their dual nature: the artisanal care of crafting a custom strategy and the aggressive efficiency required to generate sales. We needed a brand that felt human, yet mathematically precise.
The name 'Trama' holds a powerful double meaning: the physical interweaving of threads and the narrative plot that drives a story.
We translated this into a symbol constructed from interlocking loops. Visually, it references a strategic web. A structure designed to capture attention and connect disparate ideas. Just as a spider weaves a web to secure its target, Trama weaves narratives to secure market share. The resulting icon is a nexus of connectivity, representing how content, analysis, and audiovisuals overlap to form a solid structure.
Moodboard
Developing Trama's identity
Digital Presence: Stopping the Scroll
For a marketing agency, the medium is the message. We identified that Trama’s primary goal was educational authority, demystifying complex marketing costs and challenges for their clients.
To support this, we developed a high-contrast social media system. The layout relies on bold headlines and striking imagery to create immediate impact, turning dense information into digestible, scroll-stopping content.
Ready for your next level? We combine strategy, design, and motion to help clients achieve their boldest goals.
[MIDORI / Let's Talk]
Credits:
Renan Cayres - Creative Direction, Graphic Design
Luísa Spiri - Creative Direction, Graphic Design & Strategy
